How To Drive Traffic To A Beat Store

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Why traffic is crucial for the stores' success

Driving traffic rates upwards is all about bridging the gap between consumer and make. To put it quite simply, the less traffic y'all have, the fewer buyers you are likely to have.

The more you manage to reach out to interested customers, the more successful your brand will exist when it comes to sales. Of class, you need to ensure that the customers you do bring in to your store are finding what they're looking for.

Otherwise, you won't brand the sales and your bounce rate will increase. That will cause detrimental effects in the long run due to Google's algorithm perceiving your store negatively.

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Chief sources of traffic to online stores

If traffic is an issue for your website, y'all may demand to hone in on item sources to increase the number of visitors your store gets. Online traffic trickles in from many areas of the web. Simply there are a few sources that you lot volition see dominate for your website. It frequently varies by website category.

These are the main, general sources of traffic for most websites.

• Search: Paid and organic

Many shoppers head direct to search engines similar Google to begin the hunt for a production. In this case, your items can prove up in one of 2 means: through an advertising you lot paid for, or through the search engine's SEO algorithms (aka: organically).

• Referral

Referral traffic are clicks that lead to your website through other sites (non search engines). Commonly this comes from a 3rd party linking to your site directly.

• Email

This is the traffic yous see coming from your email marketing campaigns. It's a pretty good way of telling how engaging and effective your emails are since it means readers took the fourth dimension to follow your link and get out their inbox.

• Social

These clicks come directly from any fizz there is about your brand on social media platforms.

• Straight

Direct traffic means that someone already knew your URL and typed it right into their browser. This normally happens when they've already visited your site and the URL is remembered past their browser search bar.

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nine Free Tactics to Boost Your Shopify Shop Traffic

It is important to have a clear strategy when it comes to driving clicks to your Shopify shop. However, there is no one-size-fits-all approach, which ways trial and error is ofttimes necessary to find the best strategy for your business.

When attempting to trial a program to enhance traffic, each business should always take into account a few things. These include:

• Their budget
• The demographic they are aiming to accomplish
• The type of business they run
• The type of business concern they want to be

One time those factors accept been considered a strategy tin be implemented. So what are the various strategies that can exist used to drive traffic?

one. Google Shopping free listings

With Google'due south launch of gratis Shopping ads in 2020, a whole new world of opportunities opened up for merchants and shop owners.

Now you tin can list your products for free through surfaces across Google. Your products will show up on the Shopping tab. All you need is a Google Merchant business relationship and an (optimized) product information feed.

Because the ads are free, in that location is a higher potential of your vertical becoming crowded. That'south why fully optimizing your product data is equally of import as always. Speaking Google's "language" will help your products become more visible and button you lot above the competition. Nosotros'll talk almost Google Ad optimization subsequently in this commodity, and the same tactics can be practical to the complimentary listings.

ii. Use search engines organically

Using search engines is a great fashion to drive traffic to your Shopify store. If you determine to organically generate traffic using search engines, you lot volition demand to use SEO.

Search engine optimization

33% of the clicks on Google go to the starting time organic search result. Call back about your own search history. How oft are yous going to pages 2, 3, 4 of Google's SERP (search engine results page) when you've found what you needed at the very superlative of the first page? Nearly never.

Effective SEO optimization takes into business relationship the full picture, from keywords to page loading times. Information technology's all important.

Y'all desire to send the message to Google, "Look at me! I have what the shoppers want".

Therefore, successfully implementing SEO will generate substantially more traffic then ignoring this method. Withal, getting that first place can be quite challenging.

You will need to employ all of the following website techniques to have a chance of attaining top spot:

Keyword inquiry - check what keywords loftier ranking competitors rank for, too as which keywords best link to your intended landing page and product. This will ensure the right people meet your advertisement, whilst Google sees it in a positive light.

Quality content - High-quality content that Google and the boilerplate user will understand and appreciate.

Titles, meta descriptions, and search intent - Employ the ideal keyword phrases in your title and clarification (phrases found from topic research)

Search intent is the shopper'southward purpose or goal when typing in a query. Your title tag should contain the right keywords that trigger your site for searches, accurately matching what the shopper is looking for.

Yous tin can set a title for each page of your Shopify store, too equally for your store itself.

Captivating meta descriptions

Meta descriptions draw your webpage. It'southward the text under the title that people see when you appear in search results. Allow'south search for 'Shopify' and take a look at the results:

As you can see, they take a title for their main page, for each subpage, and meta descriptions under each one, describing what you'll notice on that page. If you're looking for more data nigh the visitor, you'll know exactly where to get.

Getting titles and meta descriptions right gives shoppers a glimpse of what your store has to offering and lets them know if you lot might have what they're looking for.

Harness the internal linking power

There are more internal linking opportunities in your Shopify store than i might call up. First, it'south important to thoroughly map the internal navigation of your site, which helps search engines similar Google crawl it more easily. This ways giving Google a amend chance of knowing when to show your store in search results.

The second principal opportunity is in your collections and product descriptions. If you've added a blog to your Shopify store, you can also link your other pages there.

In all these instances, you demand to pay close attention to the ballast text you're using and avoid keyword stuffing.

Stand up out with rich snippets

To enable rich snippets (results) for your Shopify store, you'll need to do a bit of coding. If you're working with a developer, it might exist all-time to get them involved.

1. Make sure your Shopify store theme supports rich snippets. Information technology needs to be using "structured data markup".
2. Examination your website here with Google'due south Structured Data Testing Tool.

There are also plugins you can employ in the Shopify app store.

ecommerceCEO ran an interesting example study about getting a Shopify store to rank #1 and effectively increasing the traffic.

Create appealing content

Top-notch content can also bulldoze traffic to your shop. Content is specially useful if you lot engage regularly, creating original content. This helps to constitute your brand equally a leader in your industry, whilst driving engagement and building relationships with your existing customers.

Content's effectiveness can also be increased past including keywords so it ranks highly on search engines. In addition to that, you can utilize content further by sending out weblog posts as newsletters and re-engaging existing customers.

To maximize the effectiveness of your content, you should endeavour to offer a range of forms.

This includes:

• Blog posts
• Videos
• Podcasts
• ebooks

Better nevertheless, curate your content for every stage of the heir-apparent'south journey and yous can even guide potential customers in making a purchase!

Organic SEO will unremarkably accept a small degree of trial and mistake too. You can measure the functioning of your shop´s organic SEO past comparing yourself to competitors, regularly checking keywords, and look at other statistics - including impressions and click-through rate.

Weblog inspiration

Let'south have a wait at some blogs that actually stand out.

 ane. Press

Press is a company that sells cold-pressed juice and aims to promote healthy lifestyles. They created their blog The Squeeze to share holistic strategies with their readers. People who are interested in their products volition be interested in their posts, and vice versa. They do a good task of seamlessly integrating the two.

2. BarkBox

BarkBox created a monthly subscription box tailored simply for dogs. Their blog is full of interesting (and cute) content that all dog owners will find useful. They've likewise put an emphasis on social media and take fabricated information technology extremely easy for readers to share articles online. This helps atomic number 82 new potential customers to their store.

iii. Sole Bicycles

Sole Bicycles has made their web log very visual. They've kept the text in their posts to a minimum and instead let the photos do most of the talking. This helps get who they are as a brand across quickly and clearly.

Feeling inspired? Cheque out some more great examples hither.

three. Develop a referral program

Referral programs are a win/win situation. You accomplish your target (whether that'south more sales, subscribers, etc.) and your customers (existing and new) get an incentive (a discount, free particular, etc.).

When people are looking to try out a new production, they naturally turn to their friends and colleagues for trusted recommendations. By having a clear referral program, you bring yourself into the conversation naturally. And so, how do you set yours upward?

Planning and Enquiry

First with determining what your specific goal is and make sure that your referral benefit makes sense for your ideal customer. For example, if you lot're selling dazzler products y'all could offer a disbelieve or even a free item from a new line.

Here are a few other ideas you can utilize:

1. Refer X corporeality of friends, get X product free
2. Accept Ten corporeality of friends purchase, get X discount/product free
3. Give X% off, get X% off
4. Give $Ten, go $X
5. Give free month, go free calendar month (for subscription boxes)

Yous can find some swell, real-life examples here.

Execution

Now for making sure the program actually takes off. To ensure that your customers are fully aware of the program y'all can ship emails when it launches and make the details like shooting fish in a barrel to detect on your website. You likewise need to go far as easy and uncomplicated as possible and so that people really utilise it and the referee follows through. Things like unique codes work well.

Keep information technology going

To build your referral program into your make, brand sure to follow upwardly with your customers. Thank them for referring their social circle, mind to their feedback, and continue making improvements.

4. Hitting the social media bullseye.

By connecting and interlinking all your social media accounts with your store, people are more likely to come beyond it. Especially if your accounts are agile. Yous tin also appoint in social media groups where you lot may find many people interested in your product. However, if y'all intend to promote like this, y'all should ensure it comes across equally authentic and non similar a sales attempt.

The purpose of social media

Social media is the gateway to your customers. Information technology is the best way to build relationships with them and also offers a skilful opportunity to build on your make identity. When information technology comes to generating increased traffic from social media, Facebook is second to none. Nearly two-thirds of all social media visits to Shopify stores come from Facebook. With a staggering 85% of all social visits based orders too coming from the site.

Start in your ain neighborhood

Asking friends and family unit to share your posts is a great fashion to get the fizz about your store going. Information technology only takes a 2nd of their time and will instantly get your shop in front of an audience you may not have had access too.

Appointment

Keep upwards with anybody who is posting about your store and interacting with your posts. Replying to comments can get a long fashion when it comes to building up your make's reputation. If you have the fourth dimension, try to keep upward with social media letters every bit well. The more than you lot interact, the more people volition want to keep posting almost you.

Shoppers ofttimes turn to social media when they need client support, so try to keep an heart out for users who demand your help.

To generate your ain traffic from Facebook, or other social media, y'all should go along a few things in mind:

1.  Driving traffic on social media requires engagement. That means if yous are a big business you can manage that beyond various platforms. Still, pocket-sized businesses should probably choose the most lucrative platform for themselves and focus on that.
2.  As social media is a span between business and consumer, it is the platonic identify to get feedback. Many customers will come to you on social media and ask questions. This is the ideal time to create a human relationship with the customer and a positive brand prototype. This will in plow, continue to create more traffic in the future.
3.  Social media posts should be sales posts. They should promote products and the brand without seeming pushy. Calls to activeness should notwithstanding be included only they demand to offering something to the customer, such every bit a promotion or a positive message. The goal may be to bulldoze date and traffic, simply it needs to be washed through caring about the brands customers.

Extra Tip: Connect your Instagram Stories to your store

Did you lot know you tin can add your Instagram stories to your Shopify shop? Apps and similar Storypop permit you lot to embed your Instagram Stories to your Shopify webpage.

5. Discount codes and offers

Discount codes help to lure customers into your shop not merely to browse, but to purchase. Special offers tin also exist used with surveys and other tools that permit yous to gain a better agreement of your customers. This method can aid to attract new customers or at least help you lot assemble more information on why someone is or isn't interested.

Site-broad offers besides summit shoppers' interest and can convince them to stick around, browse your store and ultimately make a purchase. The numbers bear witness that enticing shoppers with discounts work: 57% of shoppers who were offered a disbelieve made a first-time buy with that brand.

The bar at the peak of Missguided's websites lets shoppers know that if the chances of them finding an item they want for a good price is loftier.

Go on the following points in listen when creating your disbelieve strategy:

• What practice you want to accomplish? Is it selling a certain detail, downloading your app, alluring returning customers, etc.
• Utilize discounts strategically so that they add together value to your brand, non detract.
• Make sure that your discounts contribute to your profit goals.

Permit's have a look at a couple of ways y'all can carry out your discounts.

Contests and giveaways

You tin also drive excitement by creating contests and giveaways. Make information technology easy on shoppers past just needing to provide their email or make full out quick form. An added benefit of contests is that participants share information technology online 54% of the time, on average.

In this example Albert's, a jewelry company created a competition for Valentine'due south Twenty-four hour period.

To enter, contestants needed to fill out a quick course and a photo with their loved i. The winner was decided by the number of votes they received.

Another ordinarily used method is creating an Instagram post that instructs followers to tag 3 friends or re-share it in their stories to have the chance to win a parcel with your products. Giveaways are a groovy manner to get more traffic, followers and brand exposure.

Time-sensitive discounts

Nobody wants to miss out on a skilful deal. Make information technology very clear when your discount starts and ends (like a banner on your website) and send a reminder to your customers that time is running out. The company Bath & Torso Works is a great instance of this with their annual and semi-annual sales. Shoppers know to look frontward to them every year.

6. Get an e-mail marketing pro

Emails are a staple of marketing. Shoppers are weary these days of heavy sales pitches, but a well-crafted email can take a positive result. It's also a manner to keep people engaged with your business after making their purchase.

Make the email beneficial for your readers. That means providing relevant information, showcasing your products in an engaging way, and getting artistic. Information technology'southward part of edifice your make'due south awareness and creating a world for shoppers to explore.

You lot can even create your emails correct in Shopify. They take templates y'all can choose or get inspiration from. Knowing who your customers are will brand your emails feel natural rather than forced.

Not every email will be suited for every customer. That's why you should create groups in order to ameliorate tailor who sees what. Brand sure that you're not spamming people on your email list either. Have a clear mode to subscribe and unsubscribe.

By sending regular newsletters to existing customers, you can ensure they know about any updates in your store. If this is a new product, it may increment both traffic and sales.

In addition to that, if current customers are informed virtually updates they may spread information nigh your shop.

Principal benefit - Keeps current customers upward to date with what'south in your store and therefore tends to maintain existing traffic levels at a minimum.

7. Link up by writing invitee posts

Brush upwardly on your networking skills and attain out to authors of blogs with the same niche as yous. Offer to write invitee posts or even skillful contributions in exchange for linking back to your website.

This is a great take a chance to build relationships with people in your industry and provide opportunities for your brand in the future. Open up up the same opportunity to those blogs to proceed the mutual benefits upwardly in the time to come.

Some tips to go on in mind:

• Bring your unique voice and point of view to the piece
• Make sure what you write is of high quality
• Use your links wisely
• Be familiar with the blog'southward requirements

Along with leading new customers to you, y'all'll besides build credibility for your business, and do good your SEO ranking with additional links.

Desire to start guest posting? Here's what to do:

1. Your goal is to get traffic to your Shopify website, then await for blogs that already take a big following.
2. Search the web for blogs that are related to your niche or industry in some way. If you're selling music equipment your search can await like this: Music gear guest post guidelines.

3. Brand a list or spreadsheet of the blogs you notice and the social media contact or email of the owner (LinkedIn works great for this).
4. Notice where to submit your posts, brand sure you're familiar with each blog'due south guidelines and get to work. Often a website's guideline's page will offering an email address to send it to.
5. Each piece you write should be unique.
6. Choose your links wisely.

8. Drive gratis traffic to your store with Ads substitution

Complimentary ads exchange is a keen way to merchandise exposure with other businesses. You tin even install this Shopify app for easy integration of this method.

How does it work?

By using an app similar Costless traffic Exchange yous can host ads on your site and in return, other shops volition show ads for yours. These ads shouldn't be besides distracting for shoppers since they appear at the bottom of the screen, are able to be excited at whatever time, and only terminal for 30 seconds.

nine.  Advanced Proficient Tactic: Develop Pre-Release Product Pages for Big Upcoming Product Releases

An off-trounce marketing tactic we use at MightySkins.com is to develop pre-release category & production pages for large upcoming product releases, such equally for the iPhone, Oculus Quest 2, and Playstation 5. It can be a pre-guild page or simply a page with product details but if you can get pre-orders or electronic mail signups to send out in-stock notifications, that's best for conversions.

For SEO reasons, the earlier a page is created, the sooner Google will index it, rank information technology, and send organic traffic. Being one of the first in your manufacture to have a page can as well give your folio a boost in authority, especially if it earns links and shares before everyone else, which tin can be key in getting and maintaining a #1 ranking for a competitive phrase.

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5 ways to bulldoze paid traffic to your Shopify shop

ane. Run paid social media advertizing campaigns

The first stride with paid social ads is deciding where your potential customers are. Each platform has its ain unique purpose and benefits. You may fifty-fifty decide to go for more than one.

Facebook ads

One reward of using Facebook ads is that yous can target specific types of audiences. Let'due south say you sell high-end function piece of furniture and your average customer is 35-40 women who are interested in minimalism design and programming. You can target this specific user profile and increase your chances of clicks and sales.

Another benefit is that Facebook offers many types of advertising formats (single image, carousel, video, etc.) so your ads won't exist disruptive to users. If done right, it will fit into their feed and peak their involvement.

In this case, clicking on the particular leads directly to the page where users can purchase.

Related: check out these v Expert Hacks for Google & Facebook Ads for Shopify Shop Owners

Instagram ads

In 2020, Instagram fabricated a rather big change to their interface which further emphasized the focus on shopping. Now there is a shopping tab at the bottom of the app which curates items from stores that users already follow also equally ones they might exist interested in.

If you're selling jewelry, article of clothing, firm decor or any other lifestyle products, then Instagram ads are a neat way to become. You can even link your shop then that your ads and posts get shoppable.

Pinterest ads

Pinterest is some other highly-visual platform. Users browse the app when they're looking for inspiration for all areas of their life. It's also possible to make your ads shoppable and when people accept tried your production they can add their ain photograph for an extra layer of existent-life promotion.

There's also another social media phenomenon - TikTok. Read our guide on how to advertise on TikTok .

Pro tip: optimize your information feed for maximum results.

Of course, we couldn't exit this 1 out. Optimized product feeds are also vital to the success of social ads. Check out this case study on how to employ your Google feed to sell on Facebook and Instagram .

ii. Pay per click ads (PPC)

Regular shopping and text ads are besides going to be beneficial for your Shopify store. We'll focus hither on Google Ads which is typically the most popular, merely other sites such every bit Bing may exist where your shoppers are.

Yous tin can outset advertising on Google Shopping directly through your Shopify account or by integrating a third-political party optimization tool like DataFeedWatch.

Either fashion, there are important elements of your product data feed that you should raise for optimal results. In case you notice yourself in doubt about the feed attribute names, you can bank check out our commodity on how to lucifer Shopify fields with Google Shopping attributes.

• Titles
• Descriptions
• Images
• Price
• GTINs

You tin employ these same attributes (except images) to optimize your Google Search ads as well.

iii. Cooperate with influencers and brand ambassadors

A slightly outside of the box way of increasing traffic is to use influencers. Past using influencers, the goal is to drive traffic by increasing brand awareness. The use of an influencer will ideally generate more than shop visits and more than sales, because their opinion counts to those who look up to them.

Many influencers utilise social media as their chief tool for marketing. Instagram and Youtube influencers tend to exist the most feasible options for eCommerce brands as they're more visual.

• PR (Public relations) packages - a free, curated box that typically highlights your brand in a unique manner. They're corking when you want to go the word out about a new line y'all behave, particularly with the rise of unboxing videos.

• Sponsored posts - There are currently over xiv million sponsored posts (with the hashtag #ad) on Instagram. They are used for all kinds of products, from beauty and self-intendance to food supplements. It works by a make paying an influencer per post to show how they're using the production. In that location are commonly pretty strict guidelines then that users are enlightened it's paid content.

• Social media takeovers - Get an already established audience interested in your brand. Often this works past someone taking over your social media Stories (on Facebook or Instagram) and posting content throughout the day. Followers of this person are likely to follow you every bit well to come across what they're upwards to.

How to observe suitable influencers:

1. Know where your customers are. If your influencer is posting about your products on Twitter, but your customers mostly use Instagram then it's not going to exist beneficial.
2. Make up one's mind how much you're willing to pay per post and what your overall budget is, including any free items you'll be sending them. This volition narrow down your search puddle.
3. Endeavor searching hashtags that relate to your goals or campaign. Take a look at their follower count and appointment. Influencers with 3k-5k followers should be the easiest to start out with.
4. Starting a campaign with an influencer is usually as uncomplicated as getting in touch with them via social media and agreeing on what both parties want. Create a template message stating who you lot are, your starting offering and an electronic mail accost they can reply to if they're interested.
5. Alternatively, in that location are diverse platforms that give you lot gratuitous and easy access to the best influencers in your sector.

   

You should endeavour to ensure that the influencer you lot do determine to apply also reflects the values of both your brand and campaign. Bank check they share your goals and have the audience you lot are looking to attain. Y'all tin generally get a good idea of all this by looking at their content prior to your engagement.

If y'all don't have the upkeep to pay high-profile influencers for posts, you tin go the brand ambassador road. This can work in a couple of ways, and depends on the deal you make.

Having a brand-specific hashtag is a great way to observe potential ambassadors. These can be people who genuinely dearest your brand, are already using your products, and desire to spread the discussion. Payment tin be as uncomplicated as a repost or sending them free 'thank you' items.

While influencer collaborations may be a i time thing, brand ambassadors tin oftentimes exist ongoing.

4. Sponsor a podcast

Podcasts have become a mode for hosts of the shows to earn money. This comes through brands sponsoring an episode. Typically the host of the show will take a "commercial" break and naturally talk about your product or read the ad copy you've provided.

So yous create a unique link for listeners of the podcast to visit that frequently leads to a special discount for your products. By doing this, yous can piggyback off the trust already developed past the podcast and its listenership.

Hither are some quick podcast facts:

• At that place are over 1,750,000 (million!) shows.
• In 2021 there are over 43 one thousand thousand episodes.
• 50% of households in the Us are fans of podcasts

You don't necessarily demand to target a podcast that is related to your products, but it's best to at to the lowest degree choose a similar demographic to your customers. This could exist age groups or general interests.

An Ahref's team fellow member wrote an interesting Medium mail service nigh their journeying of sponsoring podcasts and getting it right.

5. Take it offline

Call back, you can sell your items through Shopify in person likewise. Shopify POS Lite is available for all plans, so you can experiment with setting up a berth at an expo or fair and hand out business cards, stickers, etc. with your website info. If you're selling vintage or unique items and then it could definitely be worth your fourth dimension.

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9 Reasons for depression traffic to your Shopify Shop

Low traffic to a Shopify shop is one of the primary reasons for a lack of sales. Merely what are the primary reasons for the depression traffic itself? Check to encounter if yous recognize any of these potential problem areas and how to ready them.

Targeting the wrong demographic

Research is of import for ensuring that your shop gets plenty of visitors. If your advertisements are reaching the incorrect demographic, then people will either decide not to click on them initially, or bounciness directly back out of your store. Either way, the result for you is bad. Therefore, you lot should always make sure you lot know who to target and when.

Fix: Discover who exactly your customers are. You can do this through surveys or finding social media posts virtually your products. Keep rails of your data and what ad targeting changes yous've made when there'due south a ascent or fall in your click through rates (CTR) and/or bounciness rates.

Poor quality photos on ads

Ads are a great fashion to generate traffic to your Shopify store. However, if the photo on your advertising is unclear or in whatsoever way misleading, people may exist deterred from it. They may even choose a competitor's product instead. So a good quality prototype is essential.

Fix: Test your images. For case, lifestyle images may perform better with your customers than stock photos.

Low quality feed

Data feeds are files containing specific data about products from your shop. They allow you to continue your shops and advertisements up to date and maximize their potential.

A depression quality feed can severely hamper the success of a Shopify store. A poor feed may lack a production description, advertise out of stock products or take ane variant advertised as another. All of these things can contribute to low traffic, equally customers volition be less convinced by the product in the advertizement, if they even see the advertisement in the first place.

Prepare: Spend the time optimizing your data feeds or, to salvage time, consider using a 3rd party app similar DataFeedWatch to get the job done.

No call to action

A lack of a call to action can lead to customers simply non engaging with promotions or advertisements. Therefore, they may skim over your production and store.

Prepare: This is some other smashing area that you can do A/B testing to find what works best for your products.

No obvious social media links

No clear social media tin can hamper a Shopify store. Many customers prefer to contact businesses through social media to ask questions about products or services. If the social media of a brand isn't visible, they may choose to move on and not buy with you lot.

Fix: Add social media icons to your Shopify folio that link to your profiles. Go on your social pages updated with fresh content that showcases your products.

No contact or data pages

Similarly to social media, if there is no information about the brand, buyers may not trust the company. A lack of ability to contact them also contributes to this. Whilst it also does non permit customers to ask questions and leaves a substantial gap between brand and consumer.

Set up: Create an easily accessible contact form or make your email address visible to shoppers. You should also craft an engaging 'About Usa' page that will convey who you lot are and what your brand's story is.

No return policy

This is generally a poor business organization practise. Customers volition merely not trust a store with no return policy.

Fix: Create a clear, fair return policy and add together a link that tin can exist easily found by your customers.

No navigation carte on website

No navigation menu can make the website difficult to navigate and therefore deter customers from visiting production pages. Thus, reducing traffic and sales.

Fix: Become familiar with how Shopify's navigation menus piece of work and organize your products in a way that'due south intuitive.

Poorly designed website in general

A poorly designed website can load slowly. This may lead to a high bounce rate every bit customers lose patience.

Fix: Take advantage of Shopify'southward themes for a beautiful, eye-catching page.

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Terminal thoughts

As competition continues to abound, it is vital to remember your marketing strategy when information technology comes to your Shopify store. Generating the right traffic will drive your store's success.

Remember to build your strategy around your own upkeep and inquiry. This will allow y'all to get the most value for money with your advertising, whilst attracting the highest number of potential customers. To farther maximize your potential traffic, remember to stay on top of your feed. Update information technology when necessary and take advantage of your most lucrative products.

Related read: Shopify vs. Shopify Plus: How to Choose the Right Programme for Your Business

Source: https://www.datafeedwatch.com/blog/increase-shopify-store-traffic-strategies

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